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Seen as an authority on public relations problems and solutions, although they don't necessarily have all the info or responsibility and involves little participation from top managers who hand off the work to expert prescribers; often called in for crisis situations and throughout a program; diffuses PR thinking and leads to greatest dissatisfaction with practitioners

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An Introduction to Political Communicationintroduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.

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